What happens in Vegas, definitely did not stay in Vegas! When Wynn Las Vegas prepared to reopen its newly renovated Tom Fazio–designed golf course, HPR hosted 20 golf and travel writers for three days of entertainment—Vegas style. Events included rounds of golf, poker lessons, barber shop shaves and spa treatments. In addition, five-star meals and a fun-filled evening at the Race & Sports Book rounded out the festivities.
The investment resulted in 87 separate placements generating nearly 700,000,000 impressions.