When a remote corner of Mexico needed to be put on the map, HPR was called to unveil the Rees Jones-designed TPC Danzante Bay golf course. Utilizing HPR’s finely crafted strategies and solid connections to national and regional golf media, the debut came about in blockbuster fashion. Since its opening in 2017 the agency has hosted dozens of media guests and influencers who have immersed themselves in discovering Danzante Bay, while consistently delivered key messages about the course’s breathtaking views, environmental sensitivity, and superior conditions. The golf experience has garnered top course in Mexico recognition, while Villa del Palmar Beach Resort & Spa continues to reap awards.
By the Numbers:
156 Media and Influencer Visits
1 billion Impressions
$5 million Advertising Value