Talented golf course photographer Channing Benjamin’s visit to Villa del Palmar at the Islands of Loreto and TPC Danzante Bay provided an opportunity to showcase the beauty of the resort and area, which generating significant social media visibility.
One of Channing’s most dramatic golf course photos of TPC Danzante Bay was picked up by Golf Digest and showcased to its 1.1 million followers on Instagram. In a single weekend the post received 16,000 engagements and was subsequently re-posted on Beautiful Golf Courses, Epic Golf Shot, and Hype Golf.
This was a huge win for the client, with 1000 new followers on Instagram based on Channing’s powerful images and a significant increase in traffic to the TPC Danzante Bay website, including the most visits in a single week. This activity put TPC Danzante Bay in front of a potential audience of more than 1.8 million golfers, and helped position it as a “bucket list” course, with many users commenting that it is next on their visit list.