AHEAD Introduces Creative, New Ornamentation for Spring ’20

Sep19

NEW BEDFORD, Mass. (Sept. 19, 2019) — Creative ornamentation has long set AHEAD apart from the competition, and with its Spring 2020 lineup the company continues to blaze a trail by introducing five new techniques. Read more…

AHEAD Creates Customized Packages For Breast Cancer Awareness Month

Sep09

New Bedford, Mass. (September 9, 2019) — In support of October’s Breast Cancer Awareness Month, AHEAD – the foremost headwear and accessories vendor in the golf industry – has created specially-priced headwear collection for clubs to use in promoting awareness in their own shops and at events. Read more…

AHEAD to Introduce Robust Spring 2020 Headwear Collection

Jul25

NEW BEDFORD, Mass. (July 25, 2019) — As the golf headwear industry begins to embrace influences from other markets, AHEAD’s Spring 2020 lineup will reflect some of the trend-setting changes, according to Chuck Lord, the company’s COO and Chief Creative Officer. AHEAD’s robust Spring 2020 headwear collection will debut at the 2019 PGA Fashion & Demo Experience, Aug. 13-14, at The Venetian Hotel in Las Vegas. Read more…

AHEAD’s Kate Lord Unveils Spring 2020 Women’s Apparel Lineup

Jul11

NEW BEDFORD, Mass. (July 11, 2019) — Kate Lord’s Spring 2020 collection is the ‘strongest ever,’ according to AHEAD CEO Anne Broholm.  Kate Lord women’s apparel from AHEAD is debuting two stylish fashion groups with an array of pieces designed for on- and off-course activities. The first peek at the full collection will be at the 2019 PGA Fashion & Demo Experience, Aug. 13-14, at The Venetian Hotel in Las Vegas. Read more…

AHEAD to Unveil Spring 2020 Men’s Apparel Lineup

Jul09

NEW BEDFORD, Mass. (July 9, 2019) — With the unveiling of its new men’s offerings for Spring 2020, AHEAD introduces attractive and vibrant color combinations, all with a modern, fresh and sophisticated look. The apparel will formally debut at the 2019 PGA Fashion & Demo Experience, Aug. 13-14, at The Venetian Hotel in Las Vegas. Read more…

AHEAD is Official Merchandise Partner of Women’s Golf Day 2019

May21

NEW BEDFORD, Mass. (May 21, 2019) – AHEAD announces it is an official merchandise partner supporting Women’s Golf Day (WGD), scheduled for Tuesday, June 4.  AHEAD joins more than 50,000 women and girls, 900 golf courses and 52 countries around the world participating in this international one-day event, which was created to engage, empower, and support women and girls through golf. Read more…

AHEAD Announces Support of 2019 Troon Challenge

May02

NEW BEDFORD, Mass. (May 2, 2019)AHEAD – one of the country’s most recognized headwear brands for the green grass, resort, and corporate markets – announced it will serve as a supporting sponsor of the 2019 Troon Challenge. In its sponsorship role, AHEAD will provide the 1,400+ participants with an official event hat. Read more…

AHEAD to Again Provide Officially Licensed Kentucky Derby Merchandise

May01

LOUISVILLE, Ky. (May 1, 2019) — With favorites such as Game Winner headlining Saturday’s field at the 145th annual Run for the Roses, horse racing fans will be looking to score their own wins with official event merchandise. For the fourth consecutive year, AHEAD is proud to partner with the iconic Churchill Downs to offer AHEAD-licensed Kentucky Derby merchandise — headwear, apparel, and accessories — will be available at two on-site retail stores at the Churchill Downs track. Read more…

AHEAD, The PGA of America Announce Partnership Extension

Apr17

NEW BEDFORD, Mass. (April 17, 2019) – AHEAD and The PGA of America have extended their partnership agreement through 2021.  AHEAD will provide licensed products for the PGA’s spectator events, including the 2019 PGA Championship to be played at Bethpage Black in Farmingdale, N.Y., May 16-19. Read more…

AHEAD Announces Launch of Newly Revised Corporate Website

Apr02

NEW BEDFORD, Mass. (April 2, 2019) – AHEAD — a multi-dimensional brand featuring headwear, apparel and accessories for the green grass, resort and corporate markets — today announced the launch of a new website for its corporate market at www.aheadcorporate.com. Read more…