AHEAD Introduces New Headwear & Ornamentation Technique

Sep21

NEW BEDFORD, Mass. (Sept. 22, 2020) — Long renowned for its industry-leading, innovative ornamentation techniques, AHEAD is introducing AEROflex specifically for use on performance headwear.  The AEROflex technique allows AHEAD to produce custom silicone-like graphic pieces that bond to the hat without thread. Read more…

AHEAD Launches Spring-Summer ’21 Apparel Collection

Jul15

NEW BEDFORD, Mass. (July 15, 2020)AHEAD is launching a limited Spring-Summer 2021 apparel lineup with new offerings designed to complement the Fall 2020 apparel collection. Read more…

AHEAD Supports Covid-19 Golf Emergency Relief Fund

Jun02

New Bedford, Mass. (June 2, 2020)AHEAD USA, a long-time partner of the PGA of America, is joining the effort to support the Golf Emergency Relief Fund.  Read more…

AHEAD Acquires Tournament Solutions

Mar10

NEW BEDFORD, Mass. (March 10, 2020)AHEAD, the multi-dimensional company with a proven track record of success distributing headwear, apparel, and accessories, has announced the acquisition of Tournament Solutions, Inc. Read more…

AHEAD’s Kate Lord Line Unveils Fall 2020 Apparel Lineup

Jan16

NEW BEDFORD, Mass. (January 16, 2020) — On the heels of its successful Spring 2020 season, AHEAD is introducing two bold new offerings for its Fall 2020 Kate Lord apparel lineup.  The complete women’s line will be formally unveiled at the 2020 PGA Merchandise Show, Jan. 21-24, in Orlando. Read more…

AHEAD Unveils Fall 2020 Apparel Offering

Jan14

NEW BEDFORD, Mass. (Jan. 14, 2020)AHEAD, which celebrates its 25th anniversary in 2020, continues to respond to the latest trends in golf apparel as the company introduces two new men’s offerings featuring Denim (blue) and Port (deep burgundy) as prominent colors driving its Fall 2020 lineup. The men’s collection will be formally unveiled at the PGA Merchandise Show, Jan. 21-24, in Orlando. Read more…

AHEAD Introduces Creative, New Ornamentation for Spring ’20

Sep19

NEW BEDFORD, Mass. (Sept. 19, 2019) — Creative ornamentation has long set AHEAD apart from the competition, and with its Spring 2020 lineup the company continues to blaze a trail by introducing five new techniques. Read more…

AHEAD Creates Customized Packages For Breast Cancer Awareness Month

Sep09

New Bedford, Mass. (September 9, 2019) — In support of October’s Breast Cancer Awareness Month, AHEAD – the foremost headwear and accessories vendor in the golf industry – has created specially-priced headwear collection for clubs to use in promoting awareness in their own shops and at events. Read more…

AHEAD to Introduce Robust Spring 2020 Headwear Collection

Jul25

NEW BEDFORD, Mass. (July 25, 2019) — As the golf headwear industry begins to embrace influences from other markets, AHEAD’s Spring 2020 lineup will reflect some of the trend-setting changes, according to Chuck Lord, the company’s COO and Chief Creative Officer. AHEAD’s robust Spring 2020 headwear collection will debut at the 2019 PGA Fashion & Demo Experience, Aug. 13-14, at The Venetian Hotel in Las Vegas. Read more…

AHEAD’s Kate Lord Unveils Spring 2020 Women’s Apparel Lineup

Jul11

NEW BEDFORD, Mass. (July 11, 2019) — Kate Lord’s Spring 2020 collection is the ‘strongest ever,’ according to AHEAD CEO Anne Broholm.  Kate Lord women’s apparel from AHEAD is debuting two stylish fashion groups with an array of pieces designed for on- and off-course activities. The first peek at the full collection will be at the 2019 PGA Fashion & Demo Experience, Aug. 13-14, at The Venetian Hotel in Las Vegas. Read more…