Ahead Appoints Andrew Bastedo as Sales Representative for Ontario, Canada

NEW BEDFORD, Mass. (August 20, 2026) — Ahead announced today the appointment of Andrew Bastedo as Sales Representative for Ontario, Canada. In this role, Bastedo will be responsible for supporting Ahead’s growing customer base throughout the east-central Canadian province, while expanding relationships with golf facilities, resorts, and specialty retailers.

“We are pleased to welcome Andrew to the Ahead team,” said Anne Broholm, CEO of Ahead. “His extensive experience in the sporting goods and apparel industries, deep knowledge of the Canadian retail landscape, and commitment to building strong customer relationships make him an excellent fit for Ontario. We look forward to the experience and energy he will bring to our customers throughout the territory.”

Bastedo’s sales background is grounded in the sporting goods and apparel industries, having represented leading brands in competitive swimwear, fashion swim, and athletic and lifestyle apparel, including Nike Swim, Perry Ellis International, and Champion. Throughout his career, he has worked with retailers of all sizes – from independent businesses to Canada’s largest national retailers – giving him a broad understanding of the Canadian market.

“I am incredibly excited to join the golf industry and this team, and am looking forward to everything that lies ahead,” Bastedo commented. An avid golfer since the age of 12, Bastedo resides in Toronto and is a self-described sports enthusiast.