CUTTER & BUCK INTRODUCES NEW LOGO, BRAND IDENTITY

SEATTLE (Jan. 23, 2012) – Cutter & Buck has unveiled a new logo that is intended to retain the core elements of the company’s previous logo, but also provide for a striking and modern look that reinforces an overall new brand initiative while evoking the classic styling for which the company has long been renowned.

The company, established in 1989 in Seattle, announced that it would be embracing its regional heritage with a new brand identity, “Genuine Spirit of the Pacific Northwest.” As part of the brand initiative, the company introduced a denim-based fashion line, which epitomizes the Pacific Northwest lifestyle.

While not straying too far from its proud 20-plus years tradition of golf-inspired premier, high-quality sportswear, Cutter & Buck executives said the goal of the new initiative is to evolve its brand from niche-specialty to a global lifestyle brand, befitting of the Pacific Northwest where residents naturally thrive between an urban and outdoor lifestyle.

For more details, contact Cutter & Buck at (800) 713-7810 or visit www.cutterbuck.com.

About Cutter & Buck
Seattle-based Cutter & Buck, which designs and markets under the Cutter & Buck brand, manufactures premium sportswear and outerwear, classic styles with distinctive details, meticulous craftsmanship and the finest fabrics. Products are available through golf shops and resorts, specialty retail shops and corporate sales, as well as online. Cutter & Buck, recipient of the prestigious Quality Certification Alliance (QCA) designation, is an official licensee for NFL® fan gear and lifestyle sportswear and a partner of the PGA of America.

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Media Contact:
Karen Moraghan
Hunter Public Relations
karen.moraghan@hunter-pr.com
(908) 876-5100 | office
(908) 963-6013 | cell

New logo images are available upon request.