BOONE LENNON – INVENTOR OF ‘AERO BARS’ – TO

LEAD 2010 BIKE CAMPS AT WINTERGREEN RESORT

WINTERGREEN, Va., March 9, 2010 – Boone Lennon, universally known in the biking world for his invention of handlebars that revolutionized the sport’s riding techniques, will be leading three, one-day Bike Camps on April 16, 17 and 18, 2010 at Wintergreen Resort, an 11,000-acre, four-season resort located in the Blue Ridge Mountains.

Each day of bike camp will feature a different route traversing the roads in and near the Blue Ridge Mountains and are designed for road bikers of all skill levels, from beginner to advanced, and for participants ages 16 and older. Attendees are required to bring their own bikes and helmets.

Days and pricing include:

• Friday, April 16, 2010

  • All Day Ride – Competitive cyclists. Start at 9:00 am and end at 4:00 pm. Price: $85

• Saturday, April 17, 2010

  • Morning Ride – Competitive cyclists. Start at 9:00 am and end at 12:30 pm. Price: $50

  • Afternoon Ride – Cooperative cyclists- (competitive cyclists willing to ride at the cooperative pace welcome). Start at 1:30 pm and end at 4:00 pm. Price: $50

  • Ride all day  Price: $85

• Sunday, April 18, 2010

  • Morning Ride – Competitive and Cooperative cyclists. Start at 9:00 am and end at 12:30 pm. Price: $50

  • Ride all weekend with Boone  Price: $125

Though a lodging component is not included, special overnight rates are offered to bike camp registrants.

From national ski team coach, to cycling champion, to racing bike design innovator, Lennon has become a legendary figure in every facet of his extraordinary sporting life. He was the first to build a handlebar that was designed to achieve a narrower and more aerodynamic profile for the rider. The Lennon Bars – more commonly known as aero bars – were constructed to achieve a number of subtle differences in body position from conventional handlebars. One early user of the sleek, specialized handlebars was Greg LeMond, who found them instrumental in his 1989 victory at the Tour de France. Today, aero bars are a mainstay for triathletes.

“What a fantastic experience – riding with the former trainer of Greg LeMond and coach of the U.S. Alpine Skiing Team,” commented Chris Hamlin of Norfolk, an attendee of Lennon’s Spring 2009 Bike Camp at Wintergreen. “Boone is such a great teacher and has a wealth of experience and information that makes the ride go by too quickly.”

At the Wintergreen Resort camps, Lennon will teach bike handling skills, basic mechanical skills and group riding techniques for both competitive and recreational riders, plus training discussions during and after all rides. Each camp begins at 9 a.m. with registration that will include proper fitting and mechanical checks for all guests’ bikes. The actual ride begins at 10 a.m.

Each day will feature a different ride, depending upon group make up and weather. Routes range from cycling south on the Blue Ridge Parkway, meandering along some of Nelson County’s back roads to traveling over the mountain to Vesuvius and exploring Augusta County’s back roads.

“Being a fair weather cyclist, I was apprehensive about riding with Boone,” commented another participant last spring’s bike camp.   “Those worries dissipated when I met Boone and experienced his riding philosophy. I had a great time. I kept up with the group, learned new skills and recommitted myself to ride more often.  It is such an exhilarating experience!”

To book one of the bike day camps, or for more information, access the resort’s web site at www.wintergreenresort.com or call Teresa at (434) 325-8218.

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About Wintergreen Resort: Wintergreen Resort is an 11,000-acre, four-season resort located in the Blue Ridge Mountains southwest of Charlottesville, Va. This beautiful hideaway is the ultimate vacation and conference spot, nearly 300 condominium-style accommodations; 45 holes of championship golf; snow skiing, snowboarding and snow tubing; an award-winning tennis program; a full-service, destination spa; 40,000 square feet of meeting and event space; and savory dining options. The resort is located adjacent to the Blue Ridge Parkway in beautiful central Virginia near Charlottesville, just 90 minutes from Richmond, Va., three hours from Washington, D.C. and Raleigh, N.C., five and a half hours from Philadelphia, and eight hours from Atlanta. For more information, guests can call (434) 325-2200 or visit the resort’s web site at www.wintergreenresort.com.

Media Contacts:

Dana Quillen

Wintergreen Resort

(434) 325-8150

dquillen@wintergreenresort.com

Karen Moraghan

Hunter Public Relations – East

(908) 876-5100

kmoraghan@hunter-pr.com