When Sunriver Resort shifted its emphasis in hopes of becoming recognized as a premier golf destination, HPR designed a strategic, multi-layered publicity and promotional program which, over the span of three years, took the previously regionally-known resort, located in central Oregon, to recognition as one of the top 10 golf resorts in America.

HPR launched Crosswater Golf Club in 1995 with a successful media blitz, which among other things, resulted in Golf Digest's Best New Resort Course rating. The agency focused on the Resort's golf amenities, including the Meadows and Woodlands courses and the Sunriver Golf Learning Center, with an emphasis on the woman golfer.

Through its extensive network of golf industry contacts, HPR created and convened the Sunriver Resort Women's Golf Forum. Bringing together a group of women from all areas of the golf industry, the Forum helped Sunriver develop strategies on how to better serve the needs of women golfers. This endeavor further enhanced Sunriver's reputation for serving the needs of women golfers, landing it among Golf for Women's top-rated resorts in the country. The Forum met biennially from 1997 to 2003.

In 2000, HPR garnered considerable media coverage for the Meadows Course, which reopened after a year-long $3.2 million renovation.

HPR's 12-year relationship with Sunriver Resort was highlighted by an ever-increasing amount of positive media coverage on a national basis. The client recognized the fruits of HPR's efforts with a demonstrated increase in across-the-board revenues, demand for tournament play on its golf courses and its first-ever designation as a GOLF Magazine Gold Medal resort.