Creating a buzz has never been difficult for Donald Trump. But when Trump personally redesigned a golf course along the Pacific Ocean which had been best known for a landslide that wiped away the 18th hole he needed more spin control than he ever had with a lob wedge.

There were numerous issues surrounding the revival of Trump National Golf Club, Los Angeles. Chief among the concerns were the environmentally sensitive habitats, indigenous plants, fragile eco-system on which the holes were designed, plus strict coastal regulations.

Utilizing Hunter Public Relations finely crafted strategies and solid connections to national and regional golf media, the unveiling came about in blockbuster fashion. The print and electronic media consistently delivered key messages about the course breathtaking views, environmental sensitivity, superior course conditions and a luxurious clubhouse.

HPR also was called upon by Trump to introduce Trump National Golf Club, Bedminster in New Jersey to the world, which ultimately debuted at No. 48 in GOLF Magazine's Top 100 American Courses in its inaugural year.

Then in 2000, HPR created unprecedented media anticipation for the end-of-the-year opening of Ocean Hammock, the Jack Nicklaus Signature Design on Florida's northeast coastline. Within three months of opening, the golf course was cited by GOLF Magazine as one of the Top Ten New Golf Courses its readers could play, and later was named one of Golf Digest's Top Ten Upscale Courses.

When the fifth hole of the world-famous Pebble Beach Golf Links underwent a transformation by Jack Nicklaus, the Pebble Beach Company called upon HPR to orchestrate the media coverage. The results were striking, including a new ranking as the No. 1 golf course in the world by Golf Digest.

In 2007, HPR contributed to the opening of the first private course within the award-winning Reynolds Plantation community The Creek Club, designed by Jim Engh. The course has been recognized by GOLF Magazine among the Top Ten New Private Courses to open in the past year.

From the earliest stages of conceptualization through to the opening events and, perhaps, most importantly, for six months after the grand opening, HPR works closely with the marketing team, golf course architects and membership sales personnel to create and execute strategies for maximum visibility. HPR handles everything from event conception, punch lists, invitations and invitation lists, speech writing, press kit development, gift selection, photography and event execution.