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The millions of Baby Boomers who seek a healthy balance of the mind, body and spirit have brought about a momentous shift in how society perceives wellness. Striving for a more pro-active approach to keeping mentally, physically and spiritually fit, Boomers are leading by example, so future generations realize that wellness means more than just being healthy.

Creating and executing a strategic media plan to launch a renovated golf course requires coordinating efforts that are similar, but in reality much different, than those that apply to the opening of a new facility. The focus of the key messages depends on how much of a connection to the past, if any, should be maintained, in creating the desired image for the property.

Hunter Public Relations was extraordinarily successful with its studied and targeted national launch of Pennsylvani's historic Bedford Springs Resort, following an intricate, multi-facetted renovation and expansion project.

Spas are no longer an optional amenity for top-level resorts. Oftentimes, they define a resort and its reputation. Over the past six years, HPR has been involved in positioning and promoting the spas affiliated with its resort and private country club clients. In some cases, we've been in on the ground floor of planning and brainstorming; for other clients, we've come on board after a renovation to focus new attention on this important amenity.

When Sunriver Resort shifted its emphasis in hopes of becoming recognized as a premier golf destination, HPR designed a strategic, multi-layered publicity and promotional program which, over the span of three years, took the previously regionally-known resort, located in central Oregon, to recognition as one of the top 10 golf resorts in America.

In 2006, award-winning golf course architect John Fought of John Fought Design, took on a project amid some 900 acres of scenic, red-rock terrain in Southern Utah, close to Zion National Park, which would result in a world-class destination resort golf course, called Sand Hollow Resort.

HPR's full-service capabilities include the ability to envision, create and execute a strategy to produce quality publications. The agency was a driving force behind the launch of the community magazine of Reynolds Plantation, Linger Longer and contributes significant editorial content for each issue of Overlook on behalf of Wintergreen Resort in Wintergreen, Va.

Creating a buzz has never been difficult for Donald Trump. But when Trump personally redesigned a golf course along the Pacific Ocean which had been best known for a landslide that wiped away the 18th hole he needed more spin control than he ever had with a lob wedge.

Since its inception, HPR has enjoyed working relationships with some of the most respected golf course architects and design firms in the world.

HPR is unrivaled in its planning and coordinating of commemorative anniversary celebrations. Since its great success with the United States Golf Association's Centennial year (1995-96), during which the agency created and managed many activities including galas on both coasts, HPR has become a key resource for golf associations and other organizations celebrating significant anniversaries.